How to Get More Bookings by Adding Cold Plunges to Your Property

In today’s crowded short-term rental and hotel market, properties with unique amenities rise to the top. Guests aren’t just scrolling for clean sheets and Wi-Fi—they’re hunting for memorable experiences that make their stay worth sharing. That’s where cold plunges come in. If you’ve been wondering how to get more bookings this simple addition can transform your property into a wellness destination that travelers can’t resist.

Adding a cold plunge appeals to the modern traveler’s growing obsession with recovery, biohacking and stress resilience. It’s the kind of feature that catches eyes in listings, boosts nightly rates and keeps guests talking long after checkout. At Plunge Crafters we make it easy for property owners to tap into this demand with durable affordable DIY cold plunge kits designed for high performance and easy setup. Explore our DIY Products to see how you can upgrade your property today.

 

Why Unique Amenities Are the Secret to Getting More Bookings

Standing out in the hospitality market is all about differentiation. Properties with unique amenities consistently outperform competitors because they capture both curiosity and value perception. Guests don’t just compare square footage—they compare experiences. When you offer something unexpected you instantly elevate your property above the crowd.

Cold plunges provide that edge. They’re not a passing trend but part of the broader wellness movement reshaping travel worldwide. If your listing includes an amenity that appeals to both adventure seekers and wellness travelers your occupancy rates will naturally rise. Simply put understanding how to get more bookings starts with knowing what makes guests click “reserve.”

The Rise of Experience-Driven Travel

Travelers today are chasing transformation not just relaxation. “Experience-driven” travel has exploded thanks to social media and the global rise of wellness culture. Guests crave immersive shareable activities like morning dips guided breathwork and outdoor recovery sessions. Adding a cold plunge gives your property a story to tell and a ritual guests can remember.

Why Guests Pay More for Wellness Features

According to the Global Wellness Institute wellness tourism is growing at twice the rate of general travel. Guests are willing to pay 25% more for accommodations that support physical or mental recovery. Offering a cold plunge signals that your property values wellbeing, a cue that attracts high-quality health-conscious guests who stay longer and spend more.

How Cold Plunges Stand Out Among Common Amenities

While hot tubs are everywhere cold plunges are still rare and exciting. They photograph beautifully, require less maintenance and appeal year-round. A cold plunge on a deck or by a pool instantly becomes your listing’s visual hook, something potential guests can’t scroll past. When presented right it’s not just an amenity but a defining experience.

How to Get More Bookings on Airbnb and Hotels with Cold Plunges

If you want to know how to get more bookings on Airbnb, start by optimizing your amenities list. Airbnb’s search algorithm favors unique features that attract engagement. Properties with wellness terms in their descriptions like “sauna” or “cold plunge” are more likely to appear in discovery feeds and trending categories.

Hotels are following suit. From boutique resorts to eco-lodges adding a plunge pool or ice bath helps brand properties as modern wellness destinations. This taps into the same audience that books Airbnb with sauna and cold plunge stays only now they’re willing to spend more for hotel-level luxury.

Airbnb With Sauna and Cold Plunge – A Top Search Trend

Search volumes for an Airbnb with a sauna and cold plunge have surged over the past year. Travelers are actively seeking hosts who offer recovery experiences. Pairing a sauna and cold plunge provides contrast therapy, a combination that’s both photogenic and physically rewarding. Highlight this combination in your listing title and tags for maximum exposure.

Hotels With Cold Plunge – Why Wellness Travelers Choose Them

Boutique hotels and luxury resorts offering cold plunges attract repeat guests and rave reviews. A hotel with a cold plunge isn’t just a place to stay, it’s a destination for rejuvenation. Guests leave feeling renewed which increases positive feedback and word-of-mouth marketing. Adding one can position a property as a wellness-forward retreat not just accommodation.

The Psychology Behind Why Guests Love Cold Plunges

Cold plunging combines thrill challenge and transformation. Guests experience a rush of dopamine and endorphins which enhances mood and memory. They don’t just “enjoy” it, they feel accomplished afterward. That emotion is what converts a first-time guest into a loyal one.

Health and Recovery Benefits Guests Recognize

Cold water immersion reduces inflammation, supports faster muscle recovery and helps regulate stress hormones. For wellness travelers these benefits are well known thanks to figures like Andrew Huberman and David Goggins. Guests who already practice cold therapy at home will seek out properties offering it. With Plunge Crafters DIY plunge tubs you can give them the exact experience they crave.

The “Instagram Factor” – Why Aesthetics Drive Bookings

Guests love posting bold photogenic moments and plunging into icy water fits perfectly into that content niche. A sleek plunge setup instantly elevates your property’s visual branding. Encourage guests to share their experience and tag your property multiplying your visibility through authentic user-generated content.

Emotional Impact and Memorable Experiences

When guests remember a stay, they recall how it made them feel. Cold plunges create a powerful emotional response, invigoration, clarity, accomplishment. Those sensations become lasting memories that fuel five-star reviews and repeat bookings.

How to Add a Cold Plunge to Your Property

You don’t need a massive renovation to install a cold plunge. Modern DIY systems make it simple to add one to decks patios or pool areas. At Plunge Crafters, our plug and plunge tubs come with all necessary components, so setup is fast and frustration-free.

Choosing the Right Spot – Deck, Patio, or Poolside

Select a location with easy water access, drainage and a clear view. A plunge placed in an open or scenic area enhances guest satisfaction and visual impact. Make sure it’s accessible but still offers privacy for relaxation.

Selecting the Right Tub for Your Space and Budget

Drop-stitch or inflatable models work well for Airbnb hosts who need flexibility. Hard-shell tubs suit boutique hotels with permanent spaces.

At Plunge Crafters, we offer multiple models designed for different needs and climates. From our premium Aries XL Cold Plunge Tub to our Complete DIY Cold Plunge Kit, we’ve got you covered. 

Installation Tips for DIY Cold Plunge Setups

Place your tub on a level surface, connect a reliable chiller and ensure filtration lines are secured. Our dedicated water chillers keep water cold and consistent without constant refills.

Common Mistakes to Avoid When Installing

Avoid overlooking insulation or placing the plunge in direct sunlight which can raise temperatures and energy costs. Check load-bearing limits for decks and use proper drainage systems.

Safety and Maintenance Guidelines for Guest Use

Keep water between 45–55°F, change or filter regularly and use ozone or chlorine sanitation. Post clear signage on recommended usage times and contraindications such as heart conditions. This helps ensure guest safety and peace of mind.

How to Get More Airbnb Bookings With Wellness Amenities

To increase visibility include wellness keywords naturally in your listing. When potential guests search how to get more airbnb bookings Airbnb’s algorithm rewards complete listings with rich descriptions and standout amenities.

Highlighting Cold Plunges in Your Listing Description

Use vivid sensory language to describe the experience like “invigorating morning plunge” or “post-workout recovery ritual.” Mention both relaxation and energy benefits to appeal to a wider audience.

Taking Photos That Convert Browsers Into Bookers

Hire a professional photographer to capture your plunge in flattering light. Lifestyle photos like a guest preparing for a plunge or sipping coffee post-dip resonate more than static shots.

Writing Guest-Focused Captions That Sell Experiences

Focus your captions on benefits instead of features. Example: “Start your day with a refreshing dip designed to reset body and mind.” Incorporate phrases like Airbnb with cold plunge to optimize for platform search.

Real ROI: How Cold Plunges Increase Revenue and Occupancy

Cold plunges aren’t just trendy, they deliver measurable returns. Listings with wellness amenities command higher nightly rates and lower vacancy. Hosts often recover installation costs within a few months. For property owners wondering how to get more bookings few upgrades pay off as quickly.

Nightly Rate Uplifts from Wellness Amenities

Adding a cold plunge can justify a $30–$100 nightly rate increase. Guests are willing to pay for premium experiences and a cold plunge makes your property feel exclusive without adding ongoing labor costs.

Case Study Examples of Properties With Cold Plunges

Highlight success stories like boutique Airbnbs that added plunges and saw occupancy rise from 75% to 90%. Guest reviews often mention the plunge as the highlight of their stay, increasing visibility in search rankings.

How to Measure Your Amenity’s ROI and Booking Impact

Track your average daily rate (ADR) and occupancy before and after installation. Monitor listing engagement metrics like photo views or keywords such as “plunge” appearing in guest reviews.

Why Wellness Design Future-Proofs Your Property

The wellness travel trend isn’t fading, it’s expanding. By adding amenities that align with this movement you ensure your property stays competitive long term. Partnering with a company like Plunge Crafters helps you stay ahead of guest expectations while maintaining manageable costs.

Marketing Your Property’s Cold Plunge Experience

Promotion extends beyond listing platforms. Market your cold plunge as part of your brand identity, something that represents rejuvenation and high performance.

Promoting on Social Media and Wellness Platforms

Use short videos showing the plunge process from fill-up to post-dip relaxation. Tag recovery-focused pages or partner with local gyms to reach aligned audiences.

Leveraging Influencers and User-Generated Content

Invite local fitness trainers wellness coaches or influencers to experience your plunge. A single tagged post from the right creator can bring hundreds of profile visits and future bookings.

Encouraging Guests to Share Their Cold Plunge Moments

Create a small branded sign near the plunge encouraging guests to tag your property. Offer small perks like a free stay entry for shared posts. Every photo becomes authentic marketing for your listing.

Ready to Get More Bookings? Shop DIY Cold Plunge Kits From Plunge Crafters

Adding a cold plunge is one of the smartest moves you can make to attract wellness travelers and stand out in competitive markets. With affordable high-quality kits from Plunge Crafters it’s easier than ever to upgrade your property and start earning more. 

Confused on where to start? Contact us today to find the perfect plunge setup for your space. Dive in now and see how a single feature can redefine your guest experience and your revenue.